Intervention to Reduce Youth Violence

UX Research / UX Design

Using social design to support community-led youth violence prevention.

Together with a community-based research team, I developed a design and communication strategy to support an intervention with a focus on parent messaging to promote positive youth development. These messages were communicated during: (a) home discussions with community outreach workers, (b) small group “plain talk” conversations, (c) larger community conversations, and (d) intergenerational family fun events. A strategic communication plan supporting positive parent messaging was also created. The communication effort weaved positive parent messages into each of the intervention activities and included the development of a brand identity, production of eight short videos, a self-care booklet, social media pages, and a website.

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Centers for Disease Control and Prevention (CDC)
Project Year
Sole Designer
Literature Review
Ethnographic Research
Content Strategy
Experience Design
Video Direction
Motion Design
Visual Design
Project link