Intervention to Reduce Youth Violence

UX Research / UX Design

Using social design to support community-led youth violence prevention.

Together with a community-based research team, I developed a design and communication strategy to support an intervention with a focus on parent messaging to promote positive youth development. These messages were communicated during: (a) home discussions with community outreach workers, (b) small group “plain talk” conversations, (c) larger community conversations, and (d) intergenerational family fun events. A strategic communication plan supporting positive parent messaging was also created. The communication effort weaved positive parent messages into each of the intervention activities and included the development of a brand identity, production of eight short videos, a self-care booklet, social media pages, and a website.

🔒 See Process
Funder
Centers for Disease Control and Prevention (CDC)
Project Year
Ongoing
Role
Sole Designer
Contributions
Literature Review
Ethnographic Research
Content Strategy
Experience Design
Video Direction
Motion Design
Branding
Visual Design
Project link